2nd International Congress of Digital Culture


“Cognition and transmedia storytelling”

16 and 17 November 2017


1. General theme of the congress

The outburst and the subsequent progress of technology in the professional development of disciplines associated with a more traditional context of knowledge, such as that of communication, lead to a favorable evolution of the heritage of properties that act as intermediaries between the discourse and its technical instrumentation. Cyberculture binds together resources and narratives of a digital nature and for more than two decades, it has promoted the creation of virtual worlds where technology, literature, bits and scripts coexist and endorse a polymorphic result in both content and purpose.

Currently, in the early years of a new millennium, an interesting area of ​​cultural intervention is being constructed, where new realities such as transmedia storytelling and other fully consolidated discursive models in divisions such as advertising are becoming increasingly prominent. In this way, the virtual reality, along with other methodologies related to this, have saved this technological barrier that delimited its territory of action. This emphasizes a creative space with a language that demands a real interaction between the user and the device or the digital application.

Thus, the boundaries that separate the areas of knowledge remain blurred. Undeniably, the communicative revolution is incessant and its mediators/consumers are multiple and diverse.

  • Deadline for submission of abstracts is extended until November 6, 2017.
  • Deadline for sending papers is extended until November 22, 2017.

2. Presentation

The second edition of the international congress on digital culture at San Jorge University is the perfect scenario to reflect, analyze and showcase the current situation in which the cultural references of our society are developed.

The theme of this second edition «cognition and transmedia storytelling» will raise the following questions: What are the narrative codes in the new transmedia scenarios? How do you configure new business models in the digital and online environment? Is the digital economy the new paradigm of development? How do digital societies, cultural heritage and new concepts of digital culture coexist? How important is the person and their relationship with each other and society in digital societies? Can education be adjusted to new scenarios, learning methodologies and the needs of society?

In recent years, the research group «Digital culture: mediations and discourses» of the Faculty of Communication and Social Sciences at San Jorge University, have been working on a face-to-face and online space to share academic and professional experiences in this strategic sector for the social life of our societies.

3. Thematic lines of the congress tables

Line 1. Context and new business models in the digital cultural industry. Objective: analyze the current context of the new production processes in the media and multiplatforms in a regional, national and European context. Coordinator: Dr. Joseba Bonaut Iriarte | jbonaut@usj.es

Line 2. Communication models and new narratives in digital and online environments. Objective: study the communication models, the new narratives and the use of the Spanish language in the context of changes in multiplatform communication, the transmedia discourse and the interaction with the public. Coordinator: Dr. Manuela Catalá Pérez| mcatala@usj.es

Line 3. European cultural history and identities and digital society. Objective: examine the historical and cultural roots of Europe and its influence on digital culture and impact on social life. Coordinator: Dr. Miguel Ángel Motis | mamotis@usj.es

Line 4. Person, public space and digital culture. Objective: study the humanist principles about the person in the multimedia public space and online. Coordinator: Dr. Carmen Herrando | mcherrando@usj.es

Line 5. Digital culture and education. Objective: analyze the teaching-learning processes in the framework of technological advances and digital culture. Coordinators: Dr. Arantzazu Martínez | amartinez@usj.es  / Dr. Víctor Manuel Pérez Martínez | vmperez@usj.es

Line 6. Digital culture and advertising. Objective: examine and apply transmedia resources in the creative and technical advertising discourse as a communication mediator in other disciplines of knowledge. Coordinator: Dr. Manuel Viñas Limonchi | mvinas@usj.es

Line 7. Art Futura: paradigm in cyberculture dissemination. Objective: investigate the contribution of this event, as well as other similar events, in the evolution of the disciplines of knowledge that demand the use of new technologies in the process of ideation, development and diffusion of the work.
Coordinator: Dr. Manuel Viñas Limonchi | mvinas@usj.es

Line 8. Digital culture and business. Objective: evaluate the issues related to the process of transformation that has occurred in business management due to the influence of digital culture. Coordinator. Dr. Luis Lample | llample@usj.es


4. Important dates.

 – 29 May 2017. Start of the deadline to submit poster proposals and paper abstracts.

– 11 September 2017. End of the deadline for submitting proposals and paper abstracts. Deadline for submission of abstracts is extended until November 6, 2017.

– 22 October 2017. Deadline for sending the texts of the papers and posters for the congress. Deadline for sending papers is extended until November 22, 2017.

– 16 and 17 November 2017. Congress dates.


 5. Papers and poster

5.1. Submission of the proposals

Abstracts will have a maximum length of 300 words and must include the following information:

a) Title of the paper or the poster.

b) Author or authors of the paper or poster (a maximum of two submissions per author will be accepted).

c) University or research centre.

d) Institutional email.

e) Key words.

f) Specify the subject line or table in which the subject of your communication or poster best fits. The scientific committee can incorporate the paper at the table that it sees most relevant.

h)Send the proposal to the coordinator and copy in: congresoculturadigital@congresoculturadigital.es

5.2. Submission of papers

The specific questions on the subject lines can be raised with the coordinators of the lines.

The papers will be sent to the email address of the coordinator of the respective table. If you are unsure of the most appropriate table you can send the paper to:


The papers will be reviewed and must be approved by the scientific committee to be officially presented during the congress. In order to obtain the diplomas of attendance and the publication of the paper, assistance and subsequent defense of the paper is compulsory.

There is a 15 page limit for the papers including graphs, tables and bibliographical references.

“Rules for presentation of papers” [ http://culturadigital.usj.es/wp-content/uploads/2017/05/Normas-de-estilo-EUSJ.pdf ]


5.3. Submission of posters

Posters should be sent to: congresoculturadigital@congresoculturadigital.es

Once the proposals of the posters (abstract) are approved, specific indications will be sent to the authors (template). The size will be in A1.


5.4. Publication

The papers and posters that have been approved and sent will be published (following the style and layout guidelines). The publication will have an online format and will have its ISBN.


6. Registration

Registration can be completed at the following website: http://inscripcionactividades.usj.es

For any query about the registration you can contact secretaria.academica@usj.es or phone +34 976060100.

Registration cost:



Until 31 July 2017

From 1 August 2017

Participation (as a speaker)

€ 100

€ 120

Participation (as a speaker or with poster)

€ 70

€ 100

University student

€ 50

€ 70